Twitter owner Elon Musk tweeted on Saturday that the social media platform’s higher-priced subscription will not contain ads.
Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks.
— Elon Musk (@elonmusk) January 21, 2023
The billionaire also said that ads are “too frequent on Twitter and too big,” and that steps will be taken to address those issues in the coming weeks.
Also, there will be a higher priced subscription that allows zero ads
— Elon Musk (@elonmusk) January 21, 2023
Twitter did not immediately respond to a request for comment.
Twitter makes about 90% of its revenue from digital ad sales, and Musk recently blamed a “massive drop in revenue” on rights groups that pressured brands to stop their Twitter ads. has put
Earlier in December, Musk announced that Twitter’s basic BlueTick will have half the number of ads and will offer an ad-free premium version by 2023.
Revenue declines after Musk’s takeover
Twitter’s top advertisers cut spending after Elon Musk’s takeover, according to estimates compiled for JEE News by research firm Pathmatics, the latest blow to the company’s dominant revenue stream.
Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took over on October 27, according to estimates from Pathmatics. The four advertisers cut spending between 92% and 98.7% from the week before Musk’s acquisition by the end of the year.
Overall, ad spending by the top 30 companies fell 42 percent to an estimated $53.8 million in November and December combined, according to Pathmatics, despite spending increases at six of them.
But the company said those estimates don’t account for deals advertisers can get from Twitter, or from promoted trends and accounts. Pathmatics said in an email, “It is possible that spend data for some brands will be higher” if Twitter is offering incentives.
Twitter lost $270 million in the three months ended June 30, on total revenue of about $1.18 billion.
