Friday, November 14, 2025
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Meta joins Google, Microsoft in integrating AI into Facebook, Instagram

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Meta CEO Mark Zuckerberg recently announced plans to add generative artificial intelligence (AI) to popular platforms like Facebook, Instagram and Messenger.

Generative AI allows users to create different content using AI algorithms, and has gained popularity with apps like Dall-E, ChatGPT, and Midjourney. Many big tech companies, including Google and Microsoft, have already integrated generative AI into their products.

During an all-hands meeting with employees, Zuckerberg shared Meta’s intent to implement AI text, image, and video generators in Instagram, Facebook, and Messenger. The move comes as Meta focuses on metaverse technology and aims to revolutionize user experiences.

Examples of how this technology can be integrated into platforms were shown during the meeting. For example, users have the ability to edit photos with text prompts before sharing on Instagram. In addition, AI-powered chatbots with different personalities and capabilities can be added to Messenger and WhatsApp to provide diverse support.

Zuckerberg acknowledged the significant advances in generative AI over the past year, expressing his excitement about incorporating the technology into all of Meta’s products. The specific timeline for implementing these features is unknown.

During the meeting, Meta executives also discussed their efforts to incorporate generative AI models into Metaverse, including the creation of immersive virtual worlds. The company plans to give employees access to internal generative AI tools for prototyping and is hosting a hackathon to encourage AI project development.

Meta is committed to contributing to the open source AI research community. However, the meeting did not address concerns raised by Senators Richard Blumenthal and Josh Hawley regarding Meta’s potential misuse of the LLaMA language model.

In addition to this AI-focused announcement, Meta previously informed employees of new office policies, requiring them to work in the office three days a week starting in September. The change is in line with similar adjustments made by other tech giants such as Amazon and Google.

Overall, Meta’s addition of generative AI to its flagship products is an important step in enhancing user experiences on Facebook, Instagram and Messenger. The company aims to leverage the latest advances in AI technology to deliver innovative features and drive the evolution of Metaverse.

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