Alia Bhatt’s popular children’s wear brand Ed-a-Mama has caught the attention of Mukesh Ambani and Isha Ambani
According to reports, the father-daughter duo has decided to make a strategic move by buying Alia’s brand to enter the children’s wear segment as well.
According to JEE News, the deal is in the final stages and is expected to be completed in the next 7-10 days.
The Brahmastra actress launched the brand Ed-a-Mama in 2020. His brand offered durable and affordable clothing options for children, primarily belonging to the 4-12 years age group.
Alia, 30, is sending baby clothes to her fraternity friends to promote her brand. Not only this, they also support his business.
According to reports, the actress’s brand is valued at around Rs 150 crore. However, Mukesh Ambani and Isha Ambani have suggested Rs 300-350 crore for the brand.
On the professional front, Alia Bhatt is gearing up for the release of her next big film opposite Ranveer Singh, Rocky Aur Rani Ki Prem Kahani, directed by Karan Johar. The film is slated to release on July 28.
