Instagram chief Adam Mosseri said Threads is now live on its web version, as it was only available to mobile phone users until now, as Meta tries to attract more users that Elon Musk’s Twitter. Looking for a better platform than .
The new social media platform owned by Meta has posed a serious challenge to tech billionaire Musk’s Twitter – now called X – as it attracted millions of users at its launch. With a new web version, the rivalry between the two platforms has entered a new era.
Mossari – who also leads Threads – wrote on his Instagram post: “Threads.net is now live for everyone. It’s definitely one of the most requested features in the last few weeks. Still , there’s a lot more to do to make the experience more. Complete, but wanted to get something simpler out there rather than later. Let us know what you think.”
Separately, a Meta spokesperson said: “The Threads team is working hard to bring the experience up to par with mobile, and will add more functionality to the web experience in the coming weeks.”
Millions of users are angry over the controversial decisions of Elon Musk – who bought Twitter for $44 billion last year.
This new venture could be a success for Meta as it will be able to attract professionals and media types who are the most active users of social media and mainly use their computers during work hours. Post from
X’s rival was rolled out in early July by Meta, which invited its more than one billion Instagram users to download the app.
With this, Threads became the fastest downloaded app ever, breaking the previous record of artificial intelligence (AI) powered ChatGPT.
However, the initial enthusiasm didn’t last, with usage from early adopters steadily declining since then and users calling for a web version of the app and other tweaks.
Many celebrities who were granted early access to the threads – such as Jennifer Lopez or American football star Tom Brady – have rarely posted.
X – which was founded by the CEO of SpaceX and Tesla – still dominates as a platform for commentary and news, but turmoil on the platform since the 52-year-old took over last year has eroded its success. It did and sent consumers scrambling for alternatives.
A user measurement by the company Similarweb shows that daily active users on the Android version of Threads have fallen from a peak of 49.3 million to 10.3 million.
In the week of Threads’ launch earlier last month, Meta CEO Zuckerberg warned that the app “will take time to stabilize, but once we nail that down we’ll focus on growing the community.” Will give.”
Threads isn’t available in Europe because parent company Meta isn’t sure how to navigate EU data privacy law.
