German sportswear Puma has announced the launch of Black Station, its first metaverse internet experience.
During the ongoing New York Fashion Week, it will debut limited-edition physical sneakers with unique non-fungible tokens (NFTs) as part of its “Futrograde” exhibition (NYFW).
Puma Black Station aims to provide consumers with an immersive and engaging portal through which they can experience the future of the brand.
Puma is the latest sportswear company to introduce digital collectibles, following Adidas Originals.
Visitors to the Metaverse website will arrive in a three-portal, hyper-realistic digital lobby area.
Black Station is LIVE: https://t.co/kdXcrAiyg5
— PUMA.eth (@PUMA) September 7, 2022
Our very own 3D spatial playground. A unique Web3 space that enables our NFT community and all PUMA followers to experience the brand like never before. Stay tuned. #PUMANYFW pic.twitter.com/JbyD5CxMfB
Starting September 7th, the first two portals will feature unique, never-before-seen Nitro NFRNO and Nitro Fastroid shoes related to Puma’s recent Nitropass NFT minute. At NYFW, the shoes made their debut.
The venture firm FTR is the one that invented the Black Station Metaverse. With advanced visuals capabilities, Unreal Engine 5 was used to develop Metaverse.
Puma’s use of metaverse space is also nothing new. Similar areas have been created by companies such as Estee Lauder and Tommy Hilfiger, which enable consumers to see up-close digital displays of their products.
