Twitter’s new owner Elon Musk said Monday that the social media company is holding off on relaunching its BlueCheck subscription service, delaying its initial tentative timeline for bringing the service back to the platform.
“Blue is holding off on the relaunch of Verified until there is greater confidence in preventing impersonation,” Musk said in a tweet.
“Probably will use different color checks for organizations than for individuals.”
Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation.
— Elon Musk (@elonmusk) November 22, 2022
Will probably use different color check for organizations than individuals.
The coveted blue mark was previously reserved for verified accounts of politicians, celebrities, journalists and other public figures.
But a subscription option, open to anyone willing to pay, was launched earlier this month to boost Twitter’s revenue as Musk fights to retain advertisers.
Twitter halted its recently announced $8 Blue Check subscription service, due to an increase in fake accounts, and said Twitter’s intended Blue Check subscription service would be relaunched on November 29.
Musk also tweeted that Twitter added 1.6 million users this past week, “another all-time high.”
Advertisers on Twitter, including major companies such as General Motors, Mondelez International and Volkswagen AG, have stopped advertising on the platform as they clash with the new boss.
Hundreds of Twitter employees are also estimated to have quit last week, following Musk’s Thursday deadline for staff to sign up for “increasingly long hours” or quit.
