Following in Netflix’s footsteps, Disney is planning to crack down on password sharing for its global streaming subscribers.
The company is expected to begin updating its subscriber agreement with additional terms on its sharing policies later this year.
This is a big change for Disney, which has allowed password sharing between friends and family.
The decision to crack down on password sharing is likely due to a number of factors.
First, password sharing is a big problem for streaming services. It is estimated that Netflix loses billions of dollars every year due to this practice.
Second, password sharing is unfair to paying users. People who pay for a subscription should be able to worry about someone else using their account without permission.
Disney isn’t the only streaming service cracking down on password sharing. Netflix, Hulu, and HBO Max have all taken steps to limit password sharing in recent years. More streaming services are likely to follow suit in the future.
A crackdown on password sharing is likely to have many effects on users. First, it will mean that people will have to pay more for streaming services.
Disney is already planning to raise the prices of its ad-free Disney Plus and Hulu subscriptions.
Additionally, a crackdown on password sharing will make it more difficult for people to share their streaming accounts with friends and family. This may cause some people to cancel their subscriptions altogether.
