Amazon.com’s Indian arm said on Monday it will halve fees for new sellers on its platform as the e-commerce giant gears up for the festive season in one of its key markets.
It said in a statement that all new sellers who register on Amazon.in between August 28 and October 26 and launch within 90 days on the amount paid to sell their products through the website. Can get 50% discount.
“We have more than a million sellers from India who will have an opportunity to showcase their products to customers across the country during the festive season,” said Vivek Somarieddy, Director, Fulfillment Channels, Amazon India.
Sales fees are calculated as a percentage of the sales price paid by the buyer.
Amazon’s “Great Indian Festival,” the company’s annual festive season sale, begins on September 23. Indians do most of their big-ticket shopping during the festive season.
Amazon and its Walmart-backed local rival Flipkart Internet offer deep discounts on everything from clothes to smartphones and home appliances ahead of the Indian festive season that begins in October this year.
Last year, Amazon announced a $250 million venture fund for India, focused on bringing the country’s small businesses online, amid criticism from local retailers.
The company is investing in expanding infrastructure which is aggregated with a network of over 60 fulfillment centers across the country.
Many Indian retailers have long alleged that e-commerce giants like Amazon and Flipkart flout federal regulations and that their business practices harm small traders. The companies have denied all the allegations.
