Apple recently made a big announcement at an event in California, introducing a new product called the Vision Pro, a virtual reality (VR) headset.
The headset is their first foray into the VR market and is seen as a challenge to Facebook-owned company Meta. The Vision Pro is a sleek and expensive device, priced at $3,499, and will be available for purchase early next year.
The headset is designed to blend digital content with the real world, offering immersive experiences like never before. It will mainly be used for gaming, streaming videos and virtual meetings. Apple has partnered with Disney to provide streaming content from popular franchises like Marvel and Star Wars.
Vision Pro requires a lot of computing power, so it needs to be plugged into the wall most of the time. The battery only lasts for two hours.
An interesting feature is that it has an external display that shows the user’s eyes to the people around them, making communication easier. However, the device is not meant to replace computers or smartphones.
The release puts Apple in direct competition with Meta, which is focusing on virtual worlds and the Metaverse. Meta recently announced a new generation of its Quest VR headset. The rivalry between Apple and Meta is expected to escalate as the two companies compete for dominance in the VR market.
In addition to the Vision Pro, Apple has also rolled out updates to its MacBook Air and Mac Pro computers. They unveiled the 15-inch MacBook Air powered by their M2 processor chip, which will be available soon.
The company also released a new version of the Mac Pro, their high-performance desktop computer, with an M2 Ultra chip.
Apple’s announcement of the Vision Pro VR headset is a major step for the company into the world of virtual reality. This indicates their intention to compete with Meta and gain a foothold in the growing VR market.
