Apple is cutting production of the iPhone 14 Plus within weeks of starting shipments as it reassesses demand for the mid-range model, The Information reported on Tuesday, citing two people involved in the company’s supply chain. Reported while giving.
According to the report, the Cupertino, California-based company has asked at least one manufacturer in China to immediately stop production of iPhone 14 Plus components.
The move comes at a time when the global smartphone market is softening, shrinking by 9 percent in the third quarter from the same period a year ago, according to estimates from data research firm Canalys, which is expected to expand over the next six months. Expect weak demand during the nine to nine. month.
The iPhone 14 Plus, part of a new lineup that was announced on September 7, is positioned as a cheaper alternative to its more expensive iPhone Pro models and began shipping to customers on October 7. .
According to JEE News report, last month, Apple abandoned its plan to increase production of new iPhone models because the expected increase in demand could not be met.
