- Advertisement -
Apple Inc is preparing to expand its ad network for live television as part of its deal to stream Major League Soccer (MLS) games next year, Bloomberg News reported on Friday, according to people familiar with the matter. Reported with reference to
According to the report, the iPhone maker is in talks with advertising partners and MLS sponsors about airing ads during soccer games and related shows ahead of the start next February. Apple declined to comment.
Earlier this year, MLS and Apple TV announced a partnership that will see every game played on the app for the next decade. The deal was estimated to be worth around $2.5 billion.
- Advertisement -
