Instagram will soon be testing reposts, something that’s never been available in the main feed part of the app but is a key feature on Facebook and Twitter.
It was first spotted on the profile of Twitter CEO Adam Mosseri by a social media consultant, and Instagram later confirmed it with a technology blog.
“We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and so original creators are credited for their work,” a Meta spokesperson said. “We plan to test this soon with a small number of people.”
A new screen describes the features as a way to recommend a post to friends, and spark conversations, who can reply to your repost with a message. Feed reposts are “shown in a separate tab in your profile” along with posts, reels and tagged photos, and will be visible to followers.
Instagram Confirms It's Testing a ‘Re-Post’ / Regram Feature https://t.co/oxii380ZL4
— Matt Navarra (@MattNavarra) September 9, 2022
Reposts have been available in Stories since 2018, but the only way to do it in feeds has been via third-party apps.
Instagram’s arch-rival TikTok recently introduced a repost feature for videos following tests early in 2022. However, reposted TikTok videos only appear in your friends’ ‘For You’ feeds and not in your own profile.
Instagram has introduced a slew of updates recently to help it better compete with TikTok. It recently launched a full-screen TikTok-like feed and boosted the amount of recommended content you see.
