The Lux Style Awards is making some big and significant changes to the entire process as the awards show enters its 21st year.
The LSA statement mentioned that the renovation process has been done keeping in mind the changing needs of the entertainment industry.
“Viewer Choice categories will be combined based on public ratings and digital ratings for all categories, as well as channel ratings for TV categories,” according to the statement.
All “Viewers’ Choice” submissions will be available on LSA’s official portal, allowing voters to vote for content and artists who have wowed them with their work over the past year.
A dark jury will consider the categories in the “cash selection” portion of the awards. PricewaterhouseCoopers (PWC) will audit the Viewers’ and Critics’ Choice selection process. We look forward to a smooth and enjoyable event this year,” read the statement.
A while ago, LSA was engulfed in controversy as many female artists in the country raised the question that why not a single female artist was not nominated in the music category of the 21st Lux Style Awards.
To address the misunderstanding, LSA through its official Instagram account released a statement saying that they have extended the last date for submission for female, transgender, and male artists across all categories.
