MetaPlatforms launched its subscription service in the US on Friday, allowing Facebook and Instagram users to pay for verification, similar to Elon Musk-owned Twitter.
The Meta Verified service will give users a blue badge after verifying their accounts using an official ID and costs $11.99 a month on the web or $14.99 a month on Apple’s iOS system and Google-owned Android, Meta said in a statement. There will be a cost.
The service, which Meta said it was testing in February, follows in the footsteps of Snapchat, owned by Snap Inc, as well as messaging app Telegram, as the social media company looks to diversify its revenue away from advertising. Indicates the most recent attempt.
After Musk’s $44 billion purchase last year, Twitter launched its Blue subscription service, which allowed people to pay for a blue checkmark that previously led to the verified accounts of politicians, journalists and other public figures. was limited.
Twitter Blue’s initial launch in November led to a spike in users impersonating celebrities and brands on the platform, prompting the company to discontinue the service and reintroduce it with different colored checks for individuals, companies and governments. Forced to do it.
