MetaPlatforms said on Tuesday it is launching a web version of its new text-first social media platform Threads, in a bid to retain professional users and gain an edge over rival X, formerly Twitter. was
The Facebook and Instagram owner said Threads users will be able to access the microblogging platform by logging into its website from their computers.
Meta CEO Mark Zuckerberg said in a Threads post that the web version will roll out to users “in the next few days.”
The widely anticipated rollout could help Threads gain wider acceptance among power users such as brands, company accounts, advertisers and journalists, who can now benefit from using the platform on the big screen.
Threads, which crossed 100 million sign-ups for the app within five days of its launch on July 5, saw a decline in popularity as users returned to the more familiar platform X after an initial rush.
In just over a month, the number of daily active users on the Android version of the Threads app fell from a peak of 49.3 million to 10.3 million, according to an Aug. 10 report by analytics platform Similarweb.
Meta said the company will add more functionality to the web experience in the coming weeks.
