Rajkumar Rao will be seen Bheed alongside Dia Mirza. This project is directed by Anubhav Sinha. Rajkumar was recently asked what makes a hit film, to which he said ‘word of mouth’.
In an interview, he said, “Especially for a medium-budget film, if you don’t give them a big canvas experience, you have to give them (the audience) something different. It’s an audience.” There has to be something appealing for. Only then can you talk about the film. Right now, I think the only PR left is word of mouth.
He added, “If a film like Kantara can travel across the country… I might be sitting in Mumbai and then say 10 people are asking me, have you seen Kantara? Just because.” That the movie was so good people had to talk about it and then I went to see it. That’s the best PR strategy… make a good movie and let the word travel.
He also emphasized the fact that language is no longer a parameter that holds back a good film. He said, “If a film like Kantara can travel across the country…I’m sitting in Mumbai and then say 10 people are asking me, have you seen Kantara? Just because the film was so good.” People had to talk about it and then I went to see it. That’s the best PR strategy… make a good movie and let the word travel.
