Shah Rukh Khan’s upcoming big films Jawan and Dunki are already setting records even before their release as their non-theatrical rights have been sold to good numbers.
According to JEE News, the rights of Jawan and Dunki were sold for a total of INR 450-500 crores.
Sources reveal: “It’s Shah Rukh Khan vs Shah Rukh Khan, two of the biggest non-theatrical deals of all time with King Khan in the name.”
“While Jawan’s digital, satellite and music rights are sold for around Rs 250 crore, the same for Dunki is around Rs 230 crore.”
“The rights of Jawaan are sold in all languages, while Dunki is primarily for Hindi only.”
The source added: “There are some non-theatrical deals that are still being closed and the final total non-theatrical gross for the two films will be close to Rs 500 crore, and both the individual deals are the highest ever for a feature. Will be. Movie.”
“It’s premium content for all players and the numbers garnered by both films are unlike anything seen in recent times. It’s a testament to SRK’s superstardom and command over audiences not only in India but also in the international ballot. Is.
A close source revealed that “OTT players are set to reap more than usual because of SRK’s global appeal, and the deal is a win-win situation for all stakeholders”.
Shah Rukh Khan’s Jawan is directed by Atlee and is slated to release on September 7. Meanwhile, Dunki, directed by Rajkumar Hirani, is slated to release on Christmas this year.
