Snapchat has announced that it will offer its GPT-powered AI chatbot, My AI, to every user for free at its annual developer conference.
The move comes as the company aims to differentiate itself from rivals TikTok and Instagram. Previously, My AI was only available to paying members of Snapchat’s Snapchat+ subscription service. Users can now ask My AI factual questions, request creative content, and interact back and forth with the service, just like with ChatGPT. In addition, users can add My AI to group chats and send photos to their AI helpers and receive AI-generated photos in return.
Snap CEO Evan Spiegel said AI chatbots are an important part of Snap’s future, and sees the technology as “a great creative tool.” The chatbot has already been well received, with more than 2 million chats per day already happening with MyAI.
Snapchat is also introducing new tools to encourage creators to go viral on the platform. The new tools will allow creators to run a public page while posting privately to friends and family.
Snapchat’s focus is on private communication, but the new tools aim to bridge the gap, said Jack Brody, Snap’s vice president of product. Eligible users will need at least 50,000 followers on the app, with 25 million views and at least 10 public posts a month. If they meet the requirements, the company says it’s committed to helping businesses build and grow their audience, not relying on off-platform opportunities to monetize their reputation.
My AI was previously criticized for being inappropriate for Snapchat’s younger users. In tests run by JEE News, Bot cheerfully advised a reporter who pretended to be 12 years old on how to plan a “surprise trip” with her “30-year-old boyfriend.” , where they intended to have sex. first time. Now that the paid trial period is over, Brody says, the app will be more careful about providing age-appropriate advice.
Snapchat’s decision to offer My AI for free to every user is an attempt to differentiate itself from its rivals TikTok and Instagram. The AI chatbot is already well-received and will be an important part of Snap’s future.
