YouTube said on Tuesday it is bringing shopping features to its TikTok-like short-form video service, as the Alphabet-owned company looks to bolster its revenue against recession-wary advertising spending cuts.
The feature, being tested with eligible creators in the United States, will allow them to tag products from their stores.
“Viewers in the US, India, Brazil, Canada and Australia can see and interact with tags, and we will continue to bring tagging to more creators and geographies,” a Google spokesperson said.
The streaming service is also testing new commission schemes for influencers who sell products through links in videos.
This comes months after YouTube unveiled a new way for creators to make money on short-form videos, introducing ads to its video feature Shorts and giving video creators 45% of revenue.
The Internet’s dominant video site has struggled to compete with TikTok, the app that started out hosting lip-sync and dance videos before reaching 1 billion monthly users.
