YouTube is making it easier for creators to monetize their content by lowering the eligibility requirements for its YouTube Partner Program (YPP).
As part of this change, YouTube is expanding its Affiliate Program to US-based creators who have more than 20,000 subscribers and are part of YPP.
Under the new terms, creators must have at least 500 subscribers, have made three public uploads in the last 90 days, and have either accumulated 3,000 hours of viewing in the last year or 3 million shorts in the last 90 days. Got views.
Previously, the requirements were at least 1,000 subscribers and 4,000 hours of viewing in the past year or 10 million Shorts views in the past 90 days.
If creators meet the new threshold, they can apply to join YPP and gain access to various monetization tools, such as Super Thanks, Super Chat, Super Stickers, channel membership, and Ability to promote merchandise through YouTube Shopping.
An interesting aspect is the standard of three video uploads per 90 days. This can be a challenge for creators who make long videos and don’t have enough content to upload multiple videos in that time frame despite attracting millions of views.
YouTube is implementing these new eligibility standards in the US, UK, Canada, Taiwan and South Korea, with plans to expand to other countries where YPP is available.
Additionally, YouTube is expanding its affiliate shopping pilot to more US-based creators who are already part of YPP and have more than 20,000 subscribers.
These creators will be able to tag products in their videos and shorts, earning a commission for any resulting sales. Shopping features were initially introduced to Shorts in November to select US-based creators.
YouTube will provide additional details and discuss these new programs at the upcoming VidCon conference.
In March, YouTube changed its rules regarding the use of profanity at the beginning of videos. Earlier, any video using offensive content within the first 15 seconds, even if it is an old upload, will be disqualified.
However, under the revised policy, the time limit was reduced to seven seconds, and the use of profanity in music was allowed.
YouTube is actively introducing new monetization tools for Shorts creators. In February, the platform began sharing ad revenue with Shorts creators.
During its Q4 2022 earnings call, YouTube revealed that Shorts had surpassed 50 billion views per day. In comparison, Meta (formerly Facebook) announced that its Rails feature has received 140 billion daily views across Instagram and Facebook.
Last year, YouTube announced Creator Music, a tool that enables artists to make money by allowing their music to be used in videos. In March, the company introduced a new metric to track an artist’s reach across formats, including shorts.
